CASE STUDY · F&B

F&B Business

From a dated single-page site to a full ordering + booking + AI chat system — in six weeks.

Restaurant
Est. 2018 · Singapore

Real Singapore food. Zero wait time.

Heritage recipes, modern ordering. Book your table or order online in under 60 seconds.

Order online
Book table
Open now 4.9 ★ (847 reviews)
Popular View all →
Hainanese
$12
Laksa
$10
Satay
$15
CLIENT
F&B Business
INDUSTRY
F&B
SERVICES
Web Studio, AckReply, Automation
DURATION
6 weeks
KEY METRIC
3× more orders
THE CHALLENGE

Running on a single-page website for three years. It loaded slowly, looked outdated, and couldn’t handle online orders. Walk-in customers would call to place orders ahead, but the phone went unanswered during peak hours. Hours spent every week manually responding to social media DMs about the menu, hours, and availability.

Needed a digital overhaul but didn’t have the budget for a traditional agency. Generic website builders felt limiting, and piecing together separate tools for ordering, chat, and reservations seemed impossible to manage.

THE APPROACH
01
Audit
02
Design
03
Build

Started with a comprehensive audit of the existing customer journey — from discovery to order pickup. Then designed a bespoke website with integrated online ordering, table reservations, and an AI chatbot powered by AckReply that handles menu questions, custom orders, and booking requests 24/7.

The build was completed in three phases: website design and development in week one and two, AckReply chat integration in week three, and automation workflows for order confirmations and reservation reminders in weeks four through six.

THE WORK
f&bbusiness.com
Restaurant
Est. 2018 · Singapore

Real Singapore food. Zero wait time.

Heritage recipes, modern ordering. Book your table or order online in under 60 seconds.

Order online
Book table
Open now 4.9 ★ (847 reviews)
Popular View all →
Hainanese
$12
Laksa
$10
Satay
$15

F&B Business website — homepage with f&b-specific design and navigation.

f&bbusiness.com
Your Business
ServicesBook
Beauty, refined.
YB
Your Business
Typically replies in 1 min
YB
Hi there! 👋 Looking to book an appointment?
10:23 AM
Haircut tomorrow at 3pm with Mia if she's free?
10:23 AM · Read
YB
Mia is available at 3pm! Shall I book that for you?
Yes, book it No thanks
10:24 AM
Yes please!
10:24 AM
YB
Booked with Mia at 3:00 PM
10:24 AM · Reminder set
AI is typing...
Powered by AckReply

Interior page showing the f&b workflow and customer-facing interface.

f&bbusiness.com
Bistank Automation
1
New lead
Form submitted
2
AI qualify
Score & tag
3
Enrich data
CRM lookup
4
Draft reply
Personalised
5
Send
Email + SMS
6
Notify
Alert team
12 workflows active · 0 errors
Last run: 2 min ago

Mobile-responsive layout with AI chat integration and streamlined user experience.

THE OUTCOME
more orders
89%
chat resolution rate
4.9★
average review score
“Bistank rebuilt our entire customer journey in six weeks. Orders are up 3×, our staff actually enjoys their shifts, and the website looks better than anything we could have imagined.”
Client
F&B Business Owner

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