CASE STUDY · Real Estate

Northwind Realty

AI lead qualification and follow-up converted cold leads into closed deals — automatically.

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CLIENT
Northwind Realty
INDUSTRY
Real Estate
SERVICES
Web Studio, Automation, AckReply
DURATION
8 weeks
KEY METRIC
5× ROI in 6 months
THE CHALLENGE

Northwind Realty’s agents were generating leads from property portals and social media, but follow-up was inconsistent. Leads would come in at all hours, and agents couldn’t respond fast enough. First-response time averaged 4 hours — well past the industry’s 5-minute gold standard.

Their website was a basic template with no lead capture, no property search, and no way to nurture prospects who weren’t ready to buy immediately. Hundreds of potential clients were falling through the cracks each quarter.

THE APPROACH
01
Audit
02
Design
03
Build

We built a modern property website with AI-powered lead capture that qualifies prospects in real-time based on budget, timeline, and property preferences. AckReply responds to every inquiry within 30 seconds, asks qualifying questions, and routes hot leads directly to the right agent.

Behind the scenes, Bistank Automation runs nurture sequences — sending personalised property recommendations, market updates, and viewing reminders. Agents now only spend time on qualified, ready-to-act buyers.

THE WORK
northwindrealty.com

Northwind Realty website — homepage with real estate-specific design and navigation.

northwindrealty.com

Interior page showing the real estate workflow and customer-facing interface.

northwindrealty.com

Mobile-responsive layout with AI chat integration and streamlined user experience.

THE OUTCOME
ROI in 6 months
30s
average response time
38%
lead-to-close improvement
“We went from losing leads to a spreadsheet to closing them automatically. The AI qualifies before we even pick up the phone.”
David Ng
Managing Director, Northwind Realty

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