CASE STUDY · Beauty

Velvet Studio

AckReply handles 80% of booking inquiries automatically. Staff focuses on clients, not the phone.

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CLIENT
Velvet Studio
INDUSTRY
Beauty
SERVICES
AckReply, Web Studio
DURATION
4 weeks
KEY METRIC
−40hr per week saved
THE CHALLENGE

Velvet Studio’s three stylists were spending nearly an hour each per day answering the same questions: pricing, availability, service descriptions, and booking confirmations. During busy hours, calls went to voicemail — and 60% of those callers never followed up.

Their existing booking system was clunky, required manual confirmation for every appointment, and had no integration with their website. No-shows were costing them thousands per month.

THE APPROACH
01
Audit
02
Design
03
Build

We deployed AckReply as their always-on front desk. The AI chatbot handles booking inquiries, answers service and pricing questions, confirms appointments, and sends automated reminders 24 hours before each visit. It integrates directly with their booking calendar.

Alongside the chat system, we redesigned their website with clear service pages, real-time availability, and a streamlined booking flow that reduced the time-to-book from five minutes to under sixty seconds.

THE WORK
velvetstudio.com

Velvet Studio website — homepage with beauty-specific design and navigation.

velvetstudio.com

Interior page showing the beauty workflow and customer-facing interface.

velvetstudio.com

Mobile-responsive layout with AI chat integration and streamlined user experience.

THE OUTCOME
−40hr
per week saved on admin
80%
inquiries handled by AI
92%
no-show reduction
“Our team used to dread the phone ringing during appointments. Now AckReply handles almost everything, and we just focus on giving great haircuts.”
Vanessa Lim
Owner, Velvet Studio

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